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Choice Hotels Owner Council

Co Op Information

What is the CHOC Co-op Marketing Program?
A program that supports Choice hotels joining forces to increase revenue and brand awareness at the regional, state and local level.

Why should I join the CHOC Co-op Marketing Program?
Maximize your hotel's marketing budget and achieve greater marketing reach and frequency by joining the CHOC Co-op Marketing Program. For about an average annual $700 participation cost...

  • hotels see an average annual return of more than $5,500 for co-op rate plans and offline promotions*
  • hotels see an average annual return of almost $17,000 for online promotions like banner ads and keyword buys**
  • hotels experience increased exposure and brand awareness
  • hotels benefit from millions of offline and online brand impressions

How does the CHOC Co-op marketing Program work?
The U.S. is divided into 13 co-op regions. Each region has its own volunteer franchisee leaders. Leaders are elected on alternating years (biennial) during the fall regional meetings. Membership fees and Choice funds are combined and spent at each region's discretion based on the CHOC Co-op Marketing Program Rules & Regulations. See the map below for the breakdown of all co-op regions.

How is the CHOC Co-op Marketing Program funded?
Choice Hotels contributes annually to the CHOC Co-op Marketing Program. Membership fees are set by the regional co-op groups. Membership fees and Choice funds are combined and spent at each region's discretion based on the CHOC Co-op Marketing Program Rules & Regulations.

The CHOC Co-op Marketing Program is committed to investing in marketing that delivers high profitability including:

  • Member-only regional and state co-op websites
  • Banner ads on leading travel websites
  • Keyword buys on major search engines
  • Linking and directory strategies
  • Specialized and niche marketing
  • Newspaper and magazine advertisements
  • Trade show participation
  • Advertising in welcome/visitor centers
How much does it cost to join a co-op?
In order to access the Co-op Membership Fees information, you must first login to the Member Area using the form on the left.

How do I join my region's co-op?
Complete a co-op membership form by selecting your region below...

Additional information:
  • Choicehotelsownerscouncil.com
  • ChoiceCentral.com
  • Your opening services director (OSD)
  • Your Area Director (AD)

Susanne DeBoever
Western Admin (Regions 1,10,11,12)
Phone: 562-553-0150
eMail: westernadmin@choiceowners.com

Howard Culver
Eastern Admin (Regions 3,4,5,9,13)
Phone: 785-269-7866
eMail: howard@choiceowners.com

Harold Solomon
Central Admin (Regions 2,6,7,8)
Phone: 917-261-3900
eMail: harold@choiceowners.com

Joey Martin
Senior Director, Co-op Marketing
Phone: 602-953-4434
eMail:joey_martin@ChoiceHotels.com

Cassandra G. Hill, CHA
Executive Director
Choice Hotels Owners Council
Phone: 910-778-2456
eMail: execdir@choiceowners.com

Regional Map


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Power of Membership
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